Drivers, Keep Your Eyes on the Ad - A New Way for Companies to Advertise on the Road!
There are over 450,000 billboards lining America's highways and streets. Last week's blog post, On the Road Again , discussed digital billboards and how they can be a customized experience to each of the 260,000+ drivers that make up America's roadways. What if I were to tell you that marketers are now going beyond the stagnantly positioned billboard, and are now attempting to take over your vehicle! In fact, the in-vehicle mobile and data-driven services industry is estimated to be a multi-billion dollar sector by 2030. Some technology focused companies, such as Magna International Inc., Samsung, LG, and Apple have already begun investing in AR technologies retrofitted for vehicles. Not only will this technology be available to future drivers, but it is likely to be projected right in front of your eyes as you attempt to keep an eye on the road. That's right, introducing "smart windshields"! Concept display illustration of Hitachi's smart
